On what basis? Do you have any evidence whatsoever that a coach's bad attitude and immaturity has ever gotten him an endorsement deal? It's childish, much like Rex is himself. He's a good defensive coach (the Jets should thank their stars that they kept Schottenheimer last season), but he should never be the man with the microphone. Or, in this case, the man in front of the camera. I was more hesitant than anyone to say this, but he's a carbon copy of his father, and it's not a good thing. Unless he is willing to change (which he might be more willing to do than dad), he won't be a head coach for long.