Ravens Insider: Ravens’ events partner at M&T Bank Stadium to offer access to new spaces

[ExtremeRavens]

A private events group has been developed in partnership with the Ravens to be the exclusive partner for non-gameday event services at M&T Bank Stadium.

As the private events arm of the Ravens, Relentless Events will oversee more than a dozen venues at the stadium, ranging from private suites to large-scale spaces capable of hosting thousands of guests. The organization promises to bring the energy and precision of Ravens gameday to everything from weddings and galas to corporate functions and concerts.

“Our mission at Relentless Events is to deliver bold, dynamic and unforgettable experiences for our clients and their guests that mirror the energy of Ravens gameday,” Kimone Kocica, director of private events, said in a statement last week.

The announcement follows an agreement between the Ravens and the Maryland Stadium Authority that gave the team control of marketing for exclusive areas and club-level spaces at M&T Bank Stadium. Approved earlier this month by the authority’s board, the deal shifts promotional responsibilities from the state to the team, which already manages corporate partnerships and premium branding.

Under the agreement, the stadium authority will accept a flat annual fee of $431,085 for fiscal year 2025 from the Ravens, as opposed to a percentage-based system for event revenue in years past. The flat fee will rise 3% annually, a figure calculated by averaging 11 years of stadium revenues while excluding the lowest-performing years and the coronavirus pandemic period.

Most of that funding comes from a 2022 state law authorizing the stadium authority to issue up to $1.2 billion in bonds for upgrades to M&T Bank Stadium and Oriole Park at Camden Yards — $600 million for each facility. The Ravens became eligible for their share of those funds in January 2023 after agreeing to a lease extension that keeps them in Baltimore through at least 2037.

As the stadium’s private events arm, Relentless Events is offering clients access to spaces such as:

• The Raven, a field-level club inspired by Edgar Allan Poe’s classic poem.
• Champions Club, which highlights team history with high-end food and beverage services.
• The Trust, which features a lounge modeled after early 20th-century Baltimore banks.
• Caesars Sportsbook Club, which can accommodate up to 8,000 guests.
• Miller Lite Gatehouse & Roof Deck, a dual-level venue with skyline views.
• Locker Room, an event space within the Ravens’ gameday locker room for up to 200 guests.
• Private and party suites, offering stadium views and amenities.
• Blackwing, presented by Sagamore Rye, a speakeasy-style venue, and the stadium’s playing field, which can host up to 4,000 guests.

The Ravens’ senior vice president of stadium operations and guest experience, Rich Tamayo, said the goal is to extend the franchise’s brand into the events business.

“This is more than a venue; it’s a platform for extraordinary experiences,” Tamayo said in the statement.

Relentless Events will operate year-round, offering private access to the stadium’s spaces when the Ravens are not playing.

Have a news tip? Contact Todd Karpovich at tkarpovich@baltsun.com or on X as @ToddKarpovich.

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